Stanford University Capital Campaign
Challenge: Stanford University Undergraduate Education's largest capital campaign to date required an identity that was distinctly Stanford and yet stood out among the university's myriad programs and initiatives. The identity needed to tangibly reflect the theme of the billion-dollar campaign on all donor communications and advertising, making it immediately recognizable throughout the five-year duration.
Solution: Using the name of the campaign, CCG created a logo to convey the university's uniqueness and the "only-on-this-campus" message behind the campaign theme: "The Stanford Experience." We created graphic patterns that repeated those seen in tiles, roofs, columns, ironwork and other sites exclusive to the Stanford campus to visually represent specific campaign goals. All portrait and landscape photography was shot to capture distinct campus features and allow the viewer to re-experience Stanford for themselves. The campaign fundraising goal of one billion dollars was reached ahead of schedule.
