Step One: Audition
Step Two: Research and Recapitulate
Step Three: Create
Objective: Keep swinging for the fence
Too many ideas isn't a bad problem to have. It kicks the right brain into high gear. The imagination mainlines adrenaline. Stomach butterflies rise and settle and rise again. When the investigation and conversation and stimulation and rumination and inspiration come together in a design that gives everybody goose bumps, we turn cartwheels.
Step Four: Refine
Step Five: Produce and Deliver
