Step One: Audition
Step Two: Research and Recapitulate
Objective: Creative Brief
You lay it on the line: goals, must-haves, misfires, success stories, hurdles, what-ifs, wildest dreams. We take notes. Then we do more digging on our own to learn all we can about your company, your culture, your audience, your industry, your accomplishments, your difference. The creative brief sums up what we've heard and discovered and maps how to proceed.
Step Three: Create
Step Four: Refine
Step Five: Produce and Deliver
